Apple is a smart revolution focused company but they have not always geared their products for mobile phone users. Tim Cook, however, has revealed that a restructuring process will occur at Apple and this opens up new possibilities for the company with regards to offering an improved experience for mobile users.
The Android OS is leading the way and mobile users are currently being won over by the choice in handsets and prices. Smartphone audiences are set to open up at the close of 2012 with over one billion smartphone users to snap up as well as consumers who do not currently own smartphones.
Current predictions from Asymco state that 100 million iPads will be purchased by consumers by the end of next year. The smartphone remains a popular mobile device among consumers, however. The rivalry between Apple and Google is set of continue and this means Apple needs a way to innovate its mobile technologies.
In the post-Jobs era, Apple is keen to advance its software and hardware in order to ensure continued consumer engagement and purchases. Apple has a history of stunning audiences with their innovative technology from the iPad mini and iPhone 5 but with increased emphasis on back-end innovation what will this mean for future Apple devices?
Streamlining mobile phone users’ experiences is vital to keeping the market engaged. Google Now is using its technology on the Android to offer increased functionality and services. Android implements open sources technology which is sometimes seen as economical. Apple, on the other hand, lags behind the Google Now model as the Siri, iTunes and other applications cannot be seamlessly accessed by users.
Inter-app communication is highly relevant in the future of mobile phone technologies and Microsoft and Android are leading the way. Apple does have some tricks up its sleeve, however. The XPC framework, developed by Apple, creates communications across process and applications. Not only that, the XPC framework is designed to isolate and stop instabilities in an application. This type of innovation will benefit Apple users greatly. Apple is going a step further and giving their users the opportunity to integrate third party applications in their mobile experience.
As Apple has not has the chance to learn from other companies’ mistakes, Apple’s products have not developed in the same way as other companies. Apple is changing this though with the ‘screen agnostic’ OS that its rivals, such as Microsoft, have not implemented yet. Technology keeps developing and only time will tell who will produce the most user friendly and inspiring technology.
Apple has a strong advantage in that its reasonable prices give it access to a global market. Many sectors of a given population can have easy access to Apple products. As they are able to reach so many people, Apple may see a new wave of consumers which may lead to sell-outs of its products. The iPod mini had this effect on the iPod line.
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